Bvlgari wraps up another magnificent edition of Geneva Watch Days, the unique watch event concept which was created by the Maison itself and 3 other funding brands to ensure the future of watch fairs that are essential to the appeal of watchmaking.
Bvlgari presents the ultimate pinnacle of watchmaking with Octo Roma Grande Sonnerie Tourbillon, Octo Roma Carillon Tourbillon and Octo Finissimo Carbon Minute Repeater – chiming watches that firmly state the Maison’s expert watchmaker position. True to its endless creativity, the Octo Roma Chiming watches ring a unique custom chime created by the Brand’s Ambassador, Orchestra Director, Lorenzo Viotti. Bvlgari is redefining traditional watchmaking by setting itself apart from the nearly 230-year-old Westminster chime typically found in striking watches.
On another note, Bvlgari unites forces with guitar brand Fender, and creates a limited-edition BB Alvminium. With shared values, craftsmanship and emotion are put on the forefront of this new timepiece which celebrates the 70th anniversary of the Stratocaster. Iconicity at its best. This union was honored with a private concert by legendary Johnny Marr who played on the Stratocaster x Bvlgari Limited edition guitar which inspired the watch. An amazing event to remember at the one of a kind Bâtiment des Forces Motrices venue in Geneva.
During this edition of Geneva Watch Days, Bvlgari shakes up the norms with unique pieces, and the Maison also announced internal changes that confirm its constant growth, dynamism and position in the watchmaking world. After five years at the helm of the Bvlgari Watch Business Unit, Antoine Pin has been promoted to CEO of TAG Heuer. Since 2019, he has constantly been elevating the Watch category through distinctive creativity & sophisticated innovation.Perfume Business Unit Managing Director, Jonathan Brinbaum has been appointed Watch Business Unit Managing Director. Jonathan joined Bvlgari in 2015 and was designated Managing Director for the Perfume Business Unit in 2022, where he led a progressive and consistent elevation & iconization of the product to High-End fragrances.
