Swiss watchmaker Kross Studio today announced it will participate in the Wayne Enterprises Experience, a first-of-its-kind project from Warner Bros. Discovery Global Consumer Products (WBDGCP) and Relevance International’s Brand Experience & Partnerships division. This groundbreaking concept immerses customers in a shoppable, story-driven experience supported by an exclusive digital marketplace. As one of the event’s partner luxury brands, Kross Studio will showcase the Swiss design studio’s many creative collaborations with WBDGCP within the immersive, shoppable environment including the 1989 Batmobile desk clock, The Batman tourbillon watch, bat signal watch holder, and DC-themed watch rolls.
Luxury consumers are brought into the world of DC’s Bruce Wayne, the billionaire civilian persona of Batman, via a scripted story that plays out live in a secret New York City location, as well as online through a companion site BruceWayneX.com. The exclusively curated products are inspired by and immersed in the world of Bruce Wayne, who has access to the best of the best of tech, fashion, automobiles, art, multimedia, watercraft, residences, and much more. The event and venue serve as an ideal stage to present Kross Studio watches, such as the KS 06 Central Floating Tourbillon, boasting a classic yet contemporary allure, equipped with the movement created, produced, and meticulously assembled in the workshops of Kross Studio in Switzerland.
While Wayne Enterprises Experience shoppers may access the exclusive website any time, the live experience takes guests on a narrative, actor-guided tour of a luxurious, secret, seven-story Manhattan safehouse owned by Bruce Wayne.
Kross Studio Founder and Creative Director Marco Tedeschi stated: “From the beginning, the goal of our ongoing collaboration with Warner Bros. Discovery Global Consumer Products has been to create highly immersive, collectible timepieces and design objects that invite collectors into the Superhero universe. We are thrilled that Kross Studio’s Batman themed products have found a home within the Wayne Enterprises Experience, providing enthusiasts the rare opportunity to enter the Batcave and experience the Dark Knight’s gears within an authentic and immersive environment unlike any other.”
Visitors will have the chance to discover and shop the Kross Studio 1989 Batmobile desk clock – a highly detailed batmobile shaped desk clock that replicates the shape and styling of Tim Burton’s iconic 1989 Batmobile. The clock is a powerful engine, boasting a manual-winding mechanical movement providing a 30-day power reserve.
The Batman Collector Set will also be displayed in the Batcave. An exclusive mix of High Horology, art, and pop culture limited to 10 pieces as enigmatic as the character, each set is comprised of the Batman Central Tourbillon watch and the luminous Bat-Signal sculpture. The wristwatch encapsulates the essence of Batman, featuring dark styling, an ultra-precise movement, and the iconic Bat-Signal representation commonly used to summon the superhero. In this design, the Bat-Signal serves as a canvas for a central tourbillon cage shaped like the Bat emblem. The watch is equipped with the in-house KS 7'001 manual winding movement boasting a 5-day power reserve.
In Bruce Wayne's dressing room, visitors will also be able to discover the latest novelty from Kross Studio, the KS 06 central floating tourbillon watch with a black frosted dial: an eclectic piece that perfectly harmonizes with Bruce Wayne's style, which is known for its blend of sophistication and understated elegance. The Swiss Manufacture successfully preserves all its distinctive codes in a new 42mm case with integrated lugs, thus offering a more traditional aesthetic and innovation without compromise, from the movement to the bracelet. Housed under a crystal dome that contributes to Kross Studio's renown, the central tourbillon appears to float in the air, ingeniously blending horological traditions with ingenuity.
The live Wayne Enterprises Experience will run from June 3 to June 10, while its companion site BruceWayneX.com is open now.
