Parmigiani Fleurier 2024 new launches follow the creative spirit that has been guiding the brand since 2021 under the aegis of Guido Terreni. A quest for elegant understatement and ultimate finishes as specifically reflected in the rebirth of the Toric Petite Seconde and Tonda PF Micro-Rotor Golden Siena.
Toric is a legend among watch aficionados and collectors. Presented in 1996 for the launch of Parmigiani Fleurier, it has remained a brand signature. The Toric 2024 collection is a strong statement: gold movement only, hand-grained dial, gold hands and hour-markers, platinum or 18K rose gold case, Nubuck strap with a pin buckle facilitating a full view of the movement. The new collection includes three models: Petite Seconde in platinum or rose gold equipped with a brand new Manufacture movement, along with the Split-Second Chronograph in rose gold.
As explained by CEO Guido Terreni, “In crafting the new Toric collection, we drew upon the rich horological culture and expertise of Parmigiani Fleurier to redefine the essence of the men’s dress watch. This collection embodies a spirit of freedom and sophistication that reflects the evolution of the modern man’s wardrobe. Our aim was to break free from traditional constraints, creating a watch that embodies a nuanced, serene and versatile elegance, meticulously crafted to resonate with the refined essence of today’s discerning individual.”
Toric has been aimed at breaking the conventional codes of the dress watch while refreshing a static segment by playing on the color scheme and meeting the highest standards of Swiss watch craftsmanship.
THE PURSUIT OF PURITY
Alongside Toric, Parmigiani Fleurier pursues its quest for purity with the Tonda PF Micro-Rotor which has relaid the foundations of the brand’s edgy identity. This model destined for iconic status expresses Parmigiani Fleurier’s spirit and soul: chic understatement, elegance and refinement with no concessions in terms of design and execution.
Tonda PF Micro-Rotor goes even further this year with the new 40mm “No Date” version featuring a Golden Siena dial. Stripping the watch of everything superfluous, leaving only essentials, the Tonda PF Micro-Rotor epitomized the pursuit of absolute aesthetic perfection from the moment it was launched in September 2021. Taut, seamlessly integrated lines. Superlative finishes. Automatic micro-rotor movement. The Tonda PF Micro-Rotor Collection affirms Parmigiani Fleurier’s strong identity imbued with elegance and refined discretion. Each new model embodies this modern design template.
The latest addition to the collection, Tonda PF Micro-Rotor No Date continues in the same clean, minimalist aesthetic vein. Reflecting the Maison’s functional and chromatic style, combining high-end finishes with exceptional watchmaking craftsmanship, it is an object in strong demand among horological purists. To meet the expectations of these watch design connoisseurs, Parmigiani Fleurier chose to endow the “Golden Siena” dial with time indications but no date aperture. Nothing is left to chance, but always correlated with great attention to harmonizing form and function.
These two timepieces perfectly reflect Parmigiani Fleurier’s demanding quest to be part of the Swiss watchmaking elite through models destined for refined, discerning aesthetes.
This article is an excerpt from the upcoming GMT XXL World Magazine, debuting at Geneva Watch Days August 29th. Pre-order your copy here.
