Press release
Zino Davidoff SA, based in Basel, Switzerland, has finally entered the Swiss market. After opening up other areas of the world, including the Middle East, Asia, Russia, Germany, and opening two Davidoff boutiques (one in Beijing and one in Kuala Lumpur), the company is ready to launch the Davidoff brand in its “home” market.
Davidoff has been very successful with its travel-oriented theme and presentation, based on the experiences of founder Zino Davidoff. Davidoff's lines of luxury accessories share one essential element; the company searches the world for the best components and suppliers and combines them to create products of perfection. For example, the watches are Swiss Made, designed in collaboration with the best designers; the leather goods are produced in Italy using the finest French leathers and the writing instruments are manufactured in Germany, designed by internationally-renowned designers.
Launched in 2008, Davidoff has seen healthy growth, offering high value luxury goods – its core line of automatic Swiss Made gents' timepieces ranges in price from 2600-3500 chf, while its leather goods (300-2500 chf) and writing instruments (400-800 chf) also focuses on offering great quality for reasonable prices.
“We are pleased to announce our entry into the Swiss market, which is our home market,” says Christian Schaffner, CEO, Zino Davidoff Trading AG and board member of Zino Davidoff SA. “Our collaboration with our Swiss retailers is a great opportunity, as we believe they are the ideal partners for presenting the Davidoff brand in the right environment.”
The following retailers will carry Davidoff in Switzerland: Türler (Zürich Paradeplatz and two shops in the Zürich Airport); Weber Watches (Gstaad) and Chronometrie Kunz (Geneva).
