With 2014 seeing the development of new collections, expansion of its markets, the reinforcement of existing partnerships and the renovation of its manufacture, this year has been a busy one for the Le Locle brand, which is expecting this dynamic path to continue.
Below, Vulcain presents a look back at a few of the significant events that have marked 2014, a year rich in development and partnerships.
GLOBAL MARKETS
- New store windows at Art&Gems in Doha, Qatar.
- The limited edition for Le Cabinet de Curiosités of Thomas Erber 2013 was taken up by Colette in Paris.
- Window display branding at XP Paris.
- New window displays at our partner Fredmans Ur in Stockholm.
- Several new points of sale were opened, the most recent of which include Juwelia in Switzerland, Budma in the Czech Republic, Pavageau and Timekeeping in France, and more.
- The first Vulcain flagship store was opened in Beijing, followed by the first Shop-in-Shop in Xian.
- Branding at Forges Paris.
DONATIONS AND SPONSORING
- Most recent involvement in the Vulcain Trophy.
- New partner of the Vulcain Jazz Classics.
- Partnership with the «Heart for India» foundation.
- Donation made to the Battenberg foundation for professional reintegration.
EVENTS
- Special brand ambassadors’ day in Paris.
- Photo exhibition in Tsim Sha Tsui.
- Brand presentation in Singapore on 2 September.
- Presentation of the brand to press and clients in Singapore.
- Exhibition in Brno at SEW 2014.
- Involvement in the 50th anniversary of our partner Les Ambassadeurs.
- Dragon Boat Race and the «Vulcain Dynamic Moment» photo competition.
- Involvement in «Passion for Watches» in Brussels.
A VARIETY OF NEW MODELS
2014 was also marked by the development of new and collections:
- Cricket Collection
- Aviator Instrument Chronograph Collection
- Tourbillon
- First Lady Collection
A NEW SHOWCASE TO MATCH ITS AMBITIONS
This year, the brand carried out several refurbishment and renovation projects at its manufacture. With new wooden flooring, a new meeting room and a new façade, here too, Vulcain demonstrates a level of dynamism to match its ambitions.
