The year 2025, under the sign of the snake in the Chinese calendar, heralds a profound transformation for Serpenti. With Aeterna, Bvlgari brings the reptile back to life in exquisite high jewellery, conducive to sublime creativity. Diamonds illuminate the gold of the precious animal, whose new skin expresses more than ever the foundations of Bvlgari, its inimitable Italian style and its profoundly pioneering identity. The reinvented icon captures the rich heritage that precedes it and extends it into the future, free from fashion and time. The snake becomes a language in itself: fluid and free of the superfluous.
“Aeterna is more than a timepiece or jewellery—it is the ultimate expression of Bvlgari’s avant-garde vision. I wanted to capture Serpenti's DNA, distil it to its essence, and project it into the future.” – Fabrizio Buonamassa Stigliani, Product Creation Executive Director, Bvlgari.
No eyes, no scales, no artifice. Only the serpent's most elemental form remains – hypnotic and commanding. Crafted in precious gold and meticulously set with diamonds, Serpenti embraces the skin as an elegant bangle.
The Creative Metamorphoses of an Icon
Since 1948, Serpenti has continually reinvented itself, embodying the essence of perpetual rebirth. It seduces, enchants, captivates, and inspires desire. As Tubogas, supple and sensually coiled around the wrist. As Infiniti, graphic and sculptural. As Seduttori, created for everyday elegance yet capable of housing an exceptional tourbillon (2020). As Misteriosi, the precious guardian of a technical feat: the Piccolissimo BVL 100 calibre – with its extremely reduced dimensions, a record in miniaturization (2022). Now, Lady Solotempo, a fully in-house automatic calibre, beats at the heart of new interpretations of Seduttori and Tubogas, and another revelation of this milestone year 2025 – a tribute to the Serpent, reviving the rich tradition of mechanical watches for women.
Today, Aeterna pushes boundaries even further. Its design, far more than merely evoking the serpent, mirrors its very soul.
The Art of the Essential
“I like to design in a pure, contemporary style, with few decorative elements - to draw lines that speak the language of eternity. Octo Finissimo is a perfect expression of this quest for the absolute through form, which now transforms Serpenti. Only a few strokes were needed to sketch Aeterna. The serpent is distilled to its essence, its own dynamic, refined to its most powerful form... with visionary modernity.” – Fabrizio Buonamassa Stigliani, Product Creation Executive Director, Bvlgari.
In a single gesture, Aeterna embraces the wrist, highlighting it. A fluid movement. The sensuality of gold against skin. A geometric ring of light. Tapered, intense. Serpenti Aeterna doesn't just define itself – it asserts its distinctive character in an elegantly refined bangle. Versatile by design, it effortlessly adapts to personal style and pairs seamlessly with other Bvlgari creations. This unprecedented design daringly wraps itself around the wrist thanks to an ingenious clasp mechanism. A truly exceptional piece, it demanded two years of development to achieve perfect aesthetic integration and comfort. The iconic hexagonal scales, a hallmark of past Serpenti designs, are subtly etched into the inner contour. Invisible from the outside, this sublimely crafted detail reinforces Aeterna's intimate connection to Serpenti’s extraordinary heritage.
An Eternal Elegance
Bvlgari unveils Serpenti Aeterna in rose gold, adorned with diamonds, as well as a high-jewellery interpretation in fully pavé-set white gold. Precious gemstones illuminate the snow-set dial, extending along the spine to the very tip of the tail. On the white gold version, oversized gems create a striking three-dimensional effect, enhancing the object's mesmerizing volumes.
Serpenti Aeterna is born of a single, visionary gesture. The quintessence of Serpenti, this avant-garde icon is meant to be experienced today, tomorrow, and for eternity. Time itself lingers, seemingly suspended.
