As every dawn brings the birth of a new day, Bvlgari’s creative spirit is Eternally Reborn. A perpetual cycle of rebirth and elevation that now becomes the driving force of the Bvlgari Eternally Reborn Brand Campaign, a powerful inspiration to embrace personal renewal, every day, with dare and confidence.
Since its inception in 1884, the Roman High Jeweler has pursued perpetual evolution as an inexhaustible source to build beauty and elevate life. Now, paying homage to its 140-years-long legacy of constant renewal, Bvlgari invites to embark on a meaningful journey of self-elevation inspired by its magnificent creations. In the role of unique talismans that capture the light of a new dawn, the Maison’s precious masterpieces unleash the strength and self-confidence to nurture personal growth.
Directed by Nathalie Canguilhem and lensed by fashion photographer Zoey Grossman, the campaign stars Bvlgari’s Global Brand Ambassadors Anne Hathaway, Zendaya and Liu Yifei as they unfold their endless facets by experiencing a moment of self-awareness and continuous reinvention in Rome. Making their way through the Eternal City’s spectacular landmarks to the tune of the powerful song “Burning” by the Yeah Yeah Yeahs, the Bvlgari muses reflect their image in an eye-catching sequence of mirrors, capturing each of their facets and unique evolution. Like the infinite perspectives offered by the surface of a precious gem, this play of reflections explores the wide-ranging nature of each individual in search of a new version of oneself.
As part of the Eternally Reborn activations, the tailor-made installation "Vista Aeterna", created by Dutch designer Sabine Marcelis, also makes its mark offering a contemporary interpretation of Rome’s urban landscape. Situated in the heart of the city, at the iconic Piazza di Spagna, from May 19 to June 15, this dynamic installation consists of twelve travertine-based pillars adorned with reflective colored mirrors. These pillars rotate continuously throughout the day, tracing the path of the sun from dawn until dusk. Each rotation produces a new gradient, reminiscent of the dawn skies of Rome, while also reflecting a tinted view of the vibrant cityscape below. Providing an ever-changing vista, it is a perpetual celebration of the Eternal City's brightness and architectural heritage.
