The 1970s were a decade of bold technological innovation with major advances in personal computing, home VCRs, video games and the world’s first digital wristwatch — the Hamilton Pulsar. Announced in 1970 and released in 1972, Hamilton’s Pulsar P1 forever changed how the world tells time.
With the continued success of the Pulsar, Hamilton evolved the design. The Pulsar Cushion from 1974 serves as inspiration for the PSR 74, a new chapter in the legend of digital timekeeping. The PSR 74 continues Hamilton’s legacy of balancing technical engineering with distinct design.
The PSR 74 brings both modern refinement of the vintage design and innovation in the form of new features. An iconic aspect of the original, the 31mm cushion case design silhouette remains as bold and futuristic as ever. Complimenting the arcing lines of the case is a unique bangle-style bracelet featuring a sharp, tapered silhouette for a streamlined look.
Push buttons on either side of the case (as opposed the original single button) allow for simultaneous viewing of the date and time. The watch can also be set for both 24-hour clock conventions or with 12-hour a.m. and p.m. indicators. Meanwhile, the display leverages both reflective LCD (Liquid Crystal Display) and emissive OLED (Organic Light Emitting Diodes). OLEDs enhance both the contrast and richness of the indicators.
Hamilton designers opted to maintain the original typeface for the display numbers seen on the Pulsar of the 1970s. That means the first view of digital timekeeping for the world remain a constant in the PSR 74. Available in stainless steel and gold PVD-coated models, the PSR 74 ushers in a new, ever-stylish era of digital timekeeping.
