Press release
BEDAT & Co, The Alliance of Art Deco Artistry and Swiss Watchmaking Traditions.
Being the forefront of elegant and exquisite Art Deco feminine designs, Swiss watchmaker BEDAT & Co debut its first ever lifestyle App for iPhone/iPad to complement its users' lifestyle; and established its exclusive Portraiture Project honoring outstanding and sophisticated ‘Women of Caliber' to enforce the brand's “feminine, intelligent…” identity which dedicates uniquely to ladies.
Epitomizing the wealth of feminine elements, embodying Art Deco inspirations with the excellence of traditional Swiss watchmaking know how, BEDAT & Co Geneve takes pride to share its passionate journey to perfection in the creation of luxury feminine timepieces in BaselWorld 2012.
Raising a notch in its creativity and artistic achievements, BEDAT & Co novelties 2012 reflect the continual excellence in craftsmanship and exquisite Art Deco designs. The new creations being launch include Ref 823.020.909. This delicate timepiece is the brand's first creation to offer an interchangeable central attachment, with the choice of alligator strap or milles mailes bracelet. This charming ladies' watch is finished with a combination of mother-of-pearl guilloche dial and a unique diamond set at the center, rotating along with the minute hand. It is perfect to represent BEDAT & Co's feminine traditions, with a round-shaped case decorated by subtle diamonds carefully placed on the central attachment lugs.
The brand's classic No 3 collection is presenting the dainty and elegant Ref 305. This refined creation preserves the Art Deco spirit of BEDAT & Co's all-time bestseller Ref 304 in a gracious yet contemporary manner. The meticulous finishing and excellent quality admirably reflects the traditions of Swiss fine watchmaking. In addition, Ref 316 creates a modern touch as an extension to the successful Ref 314 and Ref 315, allowing more options in terms of size and features for the classic.
The exceptionally intrinsic and dazzling designs of the Haute Joaillerie Extravaganza collection are definitely a joy to behold. Adding an extension to the Extravaganza collection, BEDAT & Co epitomized its Art Deco spirit through the highlights of the stunning Ref 887. This eversophisticated Extravaganza Ref 887 definitely wins the heart of haute-jewellery aficionados with its aesthetic trend-setting design of a radiating floral that sparkles with dazzling diamonds. The unique rotating diamond at its 6 o'clock position sets this piece aside from the rest. Equipped with a mechanical hand-winding personalized BEDAT & Co movement, it ensures that Ref 887 is as much haute horlogerie as it is jewellery.
Reflecting 500 years of genius and horological mastery, BEDAT & C°'s core values are deeply rooted in the finest art of Swiss watchmaking. Thanks to the unswerving collaboration with the best ateliers of the Jura Valley. The brand also has the highest standards of master craftsmanship, stamped with the A.O.S.C label, the ultimate symbol and guarantee of quality and ethics certifying the Swiss origin of all components. When it comes to serving BEDAT & C°'s knowledgeable clientele, benchmark refinement and excellence remain the order of the day. All BEDAT & Co timepieces are covered by an official Five-Year Warranty.
