Ultramarine

Commitment is a key word for Ultramarine. When Lionel Bruneau founded the brand in 2018 he made a number of public commitments to the company’s primary stakeholders – its collectors – who choose Ultramarine because of its connection to the ocean.

The first commitment is a technical one. Ultramarine watches use the best, most fairly priced movements available on the market. These are generally Eterna and Kenissi calibres (the latter are chronometer certified for precision).

The second commitment concerns pricing. Ultramarine watches are priced not according to what the market will bear, which is often unaffordable, but according to what is fair. The positioning reflects the technical composition of the watch, fair remuneration for every party involved in its manufacture, and the ecosystem in which it intends to leave a mark. Which ecosystem is this?

This is Ultramarine’s third commitment: to provide concrete support for the marine environment from which the watch draws its inspiration, and for ocean conservation. Ultramarine is one of the very few brands that publishes exactly how much it gives to the charities it supports, including Sea Shepherd. The amounts are established in advance and are incorporated into the price paid by each collector. This commitment to transparency is one of Ultramarine’s core values, and is not up for discussion.