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DOXA was founded in 1889 by an independent Swiss entrepreneur, Georges Ducommun. Based in Biel/Bienne, in the heart of the birthplace of Swiss watchmaking, the brand has always offered technical watches with thoughtful pricing. Established in its first years (1905), creative (8-day calibre dedicated to automotive), DOXA also distinguished themselves from the competition with their designs (the Grafic watch, 1957).