Press release
ArtyA now mixes art with horology in a more direct way, offering specially selected popular artists the ability to expand a one-of-a-kind miniaturized watch dial into a full-scale painting.
Oh My Dog has a friendly face on the watch face. Artist Dominique Arpa-Cirpka was asked by a customer to reproduce a painting of a white pit bull on the dial of an ArtyA Coup de Foudre watch. Struck by lightning to produce an absolutely unique effect, this timepiece not only has a totally original dial, but a piece unique watch case to go with it.
The lugs and the side of the steel case have been decorated with diamonds, while inside the timepiece is a Swiss automatic mechanical movement. ArtyA's message of artful watch making is perfectly clear when a watch dial becomes a painting itself. This continuing tradition will reveal itself again with new partnerships between artist and watch maker in the creation of exclusively piece unique offerings.
Never before a dial has had so much the aspect of a miniaturized paintings as different media are explored such as various colours, paste, bristles, brushes and knives to create incomparable work of art.
Oh, my Dog!!! “Coup de Foudre” 200,000 V
1/1 Unique Piece
Technical datas
Movement:
Self-winding, 28,800 vibrations per hour
Entirely manufactured in Switzerland
Power reserve: 42 hours
Jewelling: 25 jewels
Case* 316 steel:
Silver-coloured
"Coup de foudre" Collection: cases engraved, mutilated, tortured, “lightning-struck”
100,000 volts, 200,000 volts, 500,000 volts or 1,000,000 volts
Water-resistance: 50 meters
Dial: Unique, hand-decorated according to 17 exclusive artistic processes that are unique in the watch industry
Bracelet: “Alzavel waterproof” treated leather and hand-sewn high-tech rubber, or “crazy frog” tanned cane toad
Guarantee: 24 months
*Depending on the mood of the moment, the cases in the lightning-struck “Coup de foudre” collection undergo thermal combustion, modelling, engraving and other operations performed by hand in the ArtyA ateliers.
