Maurice Lacroix crafts its watches amidst the scenic landscape of the Franches Montagnes but has come to prominence inhabiting the avenues and boulevards of the world’s greatest cities. Now, the Swiss marque brings its portfolio of urban-themed watches to the capital of its home nation, Bern. The House of Maurice Lacroix, a pop-up store, will operate from December 2023 to 31 March 2024, indulging watch enthusiasts with a breathtaking array of models to choose from.
Maurice Lacroix, a name synonymous with the hugely successful AIKON, brings its unique urban spirit to Bern, the capital city of Switzerland. Working in collaboration with Uhrsachen, the prestigious watch and jewellery retailer, Maurice Lacroix will open a pop-up store from December 2023 to 31 March 2024 in the city famous for its Medieval architecture.
The House of Maurice Lacroix, located at Theaterplatz 1, will showcase the brand’s extensive product portfolio, including various members of the AIKON, Masterpiece and Pontos collections.
Stéphane Waser, Managing Director of Maurice Lacroix, remarks, “At Maurice Lacroix, we strive to be inventive in everything we do. In this instance, we have sought to bring a taste of the Franches Montagnes to this historic metropolis…our wonderful capital city. I am delighted to work with Uhrsachen, a fourth-generation family business headed by Dominik Maegli.
I hope that visitors to the House of Maurice Lacroix discover our urban watches, models that proffer an impressive blend of Swiss craftsmanship, quality, style and high perceived value.”
