Yesterday, Maurice Lacroix opened the doors to its latest boutique, located on vibrant Bahnhofstrasse in Zurich. Despite the urban brand having boutiques in other parts of world, this is the first time the company has opened a permanent store in its home nation. Visitors to this retail destination will be able to view the brand’s entire collection of models and can also look forward to receiving a warm Zurich-style welcome.
Maurice Lacroix, the watch firm from the Franches-Montagnes, is regularly seen in the world’s great metropolises, showcasing its range of urban-style watches. The company’s box-office sensation, the AIKON collection, has won the hearts of many Millennials and Gen Zers. Its masterful blend of nuanced dial detail, sumptuous case finishing, Swiss watchmaking know-how and high perceived value have, for many discerning individuals, made a compelling case for selecting this contemporary model.
In recent years, the Swiss brand has opened boutiques in various locations; however, surprisingly it has never opened a Maurice Lacroix boutique in its home nation of Switzerland…. until now!
Stephane Waser, Managing Director of Maurice Lacroix, remarks, “Last night, we opened our new boutique in the heart of Zurich, showcasing our full collection of urban-style watches. The design, inspired by city life, blends neon, metal and concrete to create an environment that wonderfully showcases our products.
“While this is a new company-owned store, we remain committed to working with our loyal and trusted retail partners around the globe, nearly 1,500 spread across 80 countries, all offering the same contemporary design, watchmaking expertise, high perceived value and excellent customer service.”
