Hosted in The Singapore EDITION Hotel, the event offered an inviting and open format that encouraged direct interaction between enthusiasts, collectors and watchmakers, tastemakers, and industry leaders.. Attendees were able to explore a wide array of creations while engaging in insightful conversations with the makers themselves. As the evening unfolded, the energy and excitement continued to build, with hundreds of guests sharing their passion for horology in an environment designed to foster connection and appreciation for the craft.
The open layout of the event facilitated seamless interaction, allowing attendees to discover the craftsmanship and ingenuity of the showcased creations up close. The vibrant atmosphere reached new heights as several notable brands chose IAMWATCH 2024 as the perfect platform to debut their latest watches. Among the exciting releases were:
MB&F EDDY JACQUET
MB&F continues its collaboration with master engraver Eddy Jacquet in the latest series of Legacy Machine Split Escapement watches. These eight unique pieces feature intricate engravings that bring to life scenes from literary classics, including Moby Dick and Robinson Crusoe. The detailed engravings reflect Jaquet’s artistic interpretation of these timeless stories, set against the backdrop of MB&F’s innovative mechanical design. Each stainless steel case showcases MB&F’s dedication to blending art with the technical expertise for which the brand is known.
URWERK UR-150 SCORPION
URWERK’s UR-150 Scorpion introduces a fresh take on the brand’s signature satellite hours complication. The new design features a retrograde minutes hand that sweeps across a 240-degree arc before resetting, resembling the swift sting of a scorpion’s tail. Housed in a titanium case, the UR-150 balances cutting-edge mechanics with a bold, dynamic design. Available in two versions—Titan and Dark—the model embodies URWERK’s forward-thinking approach to horology while maintaining an unmistakable visual appeal.
ULYSSE NARDIN FREAK ONE NAVY BLUE
The Ulysse Nardin Freak ONE Navy Blue is the latest addition to the groundbreaking Freak collection, featuring a striking new deep blue dial. Encased in a 44mm titanium case with a bezel made of Carbonium®, this model continues to challenge traditional watchmaking conventions. The vivid blue dial, combined with the signature flying carousel, displays the minutes, while a rotating disc indicates the hours. Powered by the UN-240 Manufacture movement, it offers a 90-hour power reserve and is paired with a recycled rubber strap, further emphasising Ulysse Nardin’s innovative spirit. This latest edition brings a fresh, bold look to the Freak line while staying true to its avant-garde origins.
KRAYON ANYWHERE ARBOREA
The Krayon Anywhere Arborea, inspired by Henri Rousseau’s “The Virgin Forest at Sunset,” blends artistic mastery with technical ingenuity. Limited to just 15 pieces, this watch features Krayon’s unique ephemeris complication, which allows wearers to track sunrise and sunset times from any location in the world. The hand-painted dial captures the serene transition of day into night, highlighting the beauty of nature alongside the technical prowess of the movement within. The Anywhere Arborea embodies the harmony between art, time, and place.
IAMWATCH 2024 PUBLIC DAYS
The face-to-face nature of IAMWATCH 2024 created a space for meaningful interactions between makers, collectors, and enthusiasts. Guests were seen engaging with the artisans in a relaxed, convivial setting, exchanging ideas and building connections around their shared passion for watchmaking. The combination of accessible conversation and hands-on exploration of the creators’ work made the event a unique experience for all involved.
As IAMWATCH 2024 transitions into its Public Days, excitement continues to build. Public Day 1, on 18 October, will kick-off a diverse lineup of activities including GTGs, masterclasses, lectures, and conversations, allowing even more opportunities for guests to engage with the makers and immerse themselves in the world of horology.
With the success of the Private View and Vernissage setting a strong foundation, IAMWATCH 2024 is poised to continue as a gathering point for those passionate about the artistry and innovation shaping the future of watchmaking. For more information visit IAMWATCH.com
