LVMH Watch Week, originally due to take place in Los Angeles, has been rescheduled due to the devastating wildfires on the west coast of the US. The event will now take place in two phases (20-21 and 30-31 January) and two locations – New York and Paris. While meetings with media and clients have been relocated, the new product launches will proceed as planned. WorldTempus will cover these releases from Tuesday and throughout the week.
For the first time, LVMH is showcasing all nine of its watchmaking brands at this event: Bulgari, Hublot, Daniel Roth, Gérald Genta, L’Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co. and Zenith. Frédéric Arnault, President and CEO of LVMH’s Watch Division, notes: “This event allows us to present our latest creations to customers and partners at the start of the year, with exciting surprises and exceptional timepieces to look forward to in 2025.”
WorldTempus plans to publish around 30 articles, including interviews with CEOs Antoine Pin (TAG Heuer), Benoit De Clerck (Zenith) and Julien Tornare (Hublot). For additional coverage, follow @gmtmagofficial and @worldtempus on social media. A special mention goes to Zenith, which celebrates its 160th anniversary this year.
The LVMH Watch Week concept was born in Dubai in 2020. The following two editions adapted to the pandemic with digital formats, followed by a hybrid version in 2023 combining in-person events in Singapore and New York with digital presentations for the rest of the world. Last year’s event in Miami featured six brands. The tradition of LVMH presenting its watches early in the year dates back to 2017. Initially, the group exhibited at the now-defunct Baselworld, which took place each spring, and strategically positioned itself in Geneva during January’s SIHH. This was partly to make the most of the visitors to the Geneva event, and partly to send a message to Basel that the start of the year was more advantageous for them.
The event, originally named LVMH Watch Days, brought together Hublot, TAG Heuer and Zenith on a CGN steamboat. It evolved into LVMH Geneva Days in 2018 and 2019, when Bulgari was welcomed into the fold. It was probably this decentralised exhibition concept that inspired Bulgari CEO Jean-Christophe Babin to initiate Geneva Watch Days in 2020, when Covid-19 forced the closure of both Baselworld and the SIHH, bringing together 15 brands of all sizes on the shores of Lake Geneva. The experiment was deemed a success, and since then has evolved and grown, with the number of exhibitors quadrupling over five years.
LVMH Watch Week 2025 promises an exciting start to the year; our editorial team has selected watches of all colours, shapes and sizes to suit every budget.
