From April 1 to 6, Time to Watches will be the beating heart of creativity, independent watchmaking, and tomorrow’s innovations. Expect bold discoveries and a vibrant atmosphere. 77 brands will be there, ready to share their passion and unveil their latest creations to collectors, retailers, media, and all enthusiasts.
A watch captures time.
Here is where time comes to life.
At Villa Sarasin, just steps from Palexpo.
Where time ignites passion.
The inauguration on April 1st from 7:30 PM will be unforgettable; exhibitors and visitors are invited to a lively cocktail dinner curated by Chef Gilbert Renaud. From there, Time to Watches keeps the momentum going with complimentary daily breakfasts at the opening, bringing together media and exhibitors, and engaging piano-bar after works from 6:00 to 8:00 PM, Wednesday through Saturday.
And for a laid-back vibe? The scene outside Villa Sarasin will be buzzing with a food truck and beer truck from 11:00 AM to 8:00 PM— Because great ideas deserve great flavors.
With an expanded exhibitor lineup, a sparkling opening, daily breakfasts, and evening cocktails, the perfect alchemy is set. A vibe, a rhythm, a signature—Time to Watches. The same festive spirit for four years running. In 2025, at the very heart of the watch week.
Celebrating is great. Learning is even better. Every day, Time to Watches offers immersive workshops, giving you hands-on experience with the secrets of mechanical watchmaking. Step into the watchmaker’s shoes, master precise movements, and dive deep into the craft. Daily guided tours will take you through the exhibiting brands with an expert’s eye, unveiling the stories behind the timepieces. And for the big conversations? In a transparent igloo outside Villa Sarasin, watch industry insiders will record podcasts on the hottest topics shaping the future of watchmaking.
Passion sparks ideas. Encounters build bridges. Celebrations push limits. Creativity is out of the box!
