All the 1969 Collection timepieces are beautifully crafted and finished by hand in Switzerland. The exceptional skills of our artisans and master watchmakers allow us to create the most superbly finished timepieces which reveal the quality of the materials and assure the lasting value of each and every model.
Following the launch of the 1969 Collection in June 2023, Singer is now unveiling four new references, which will expand the brand’s 40mm permanent collection.
The very first 1969 Collection included the Chronograph Ref. SR201 and the Timer Ref. SR301, both of which were housed in stainless- steel cases and came with matching stainless- steel bracelets and black lacquered dials.
Today, four new references are joining the line with two new models in stainless steel with sun-brushed silver-coloured dials, and two others with bronze cases and velvety matt green dials.
All four pieces are inspired by the brand’s revolutionary spirit of discovery that is synonymous with the year 1969.
1969 Two Models
The 1969 Chronograph is the quintessential expression of Singer Reimagined high- watchmaking approach, featuring the most recent version of the famous Agengraphe caliber. The groundbreaking AgenGraphe’s design offers a time display with a enhanced readability of the 60 hours chronograph function, taking central stage on the dial. All of this condensed to only 40mm.
The 1969 Timer represents the ultimate example of complexity distilled to its purest form. An intricate zero-reset system combined with a flyback device is the hidden technical gem behind this three-hands timepiece. A simple push of the button at 2 o’clock allows for lightning fast elapsed-time measurement using the central second hand of your watch.
1969 Sunray Grey
The first two references, Chronograph ref. SR201-S and Timer ref. SR301-S, combine sun-brushed silver-coloured dials with Singer’s bespoke stainless-steel case and bracelet. The models pair technical excellence with Singer’s signature style, offering a unique design that is both contemporary and classic. Given their unisex size, both models look great on both feminine and masculine wrists.
The crisp aesthetic of the silver-coloured dials with their matching tone-on-tone cases amplifies the elegance and charm of the Collection. The sunray brushed finish of the dial creates a play on light that seamlessly blends with the finish of the stainless steel case. This harmonious combination of silver/gray tones tells the story of the timeless aesthetic of the 1969 era.
This special dial colour is also a tribute to the very first and highly sought-after Track1 Launch Edition, the 2017 Limited Edition timepiece that started the whole Singer Reimagined saga.
1969 Bronze
Featuring a resoundingly unconventional attitude, the two Bronze novelties are conceived to express a more radical statement.
Crafted from bronze, the Chronograph ref. SR203 and Timer ref. SR303 are designed to embrace the spirit of uniqueness and individuality that is typical of Singer. Bronze is a robust and resilient material that evolves and visually changes depending on the surrounding environment. Thanks to its particular set of properties, bronze is often preferred over stainless steel as it is not only tough and durable but also resistant to saltwater corrosion and extreme weather conditions.
Its unusual patina is far from being a defect, it is the protective envelope that allows this incredible material to resist and endure in very hostile environmental conditions. Moreover, the patina evolves giving the watch its unique character and makes the appearance of each watch unique.
The sculptured bronze case is highlighted by dynamic polished edges that capture the different adventures and experiences of the wearer, like a second skin, making the patina the witness of each wearer’s journey over time.
This particularity gives each watch a unique appearance, as it offers vintage allure and a level of personal individuality that simply cannot be matched. Its rarity is inherent.
The combination of the bronze case and its velvety matte green dial, with cream-coloured accents and golden touches, elegantly enhances the vintage look of the 1969 Bronze timepieces, paying homage to an era symbolized by adventure and freedom of spirit.
These first-ever Singer Bronze models are paired with hand-crafted khaki textile and leather straps with Velcro fastening, making them the perfect companions for any adventure they will brave.
1969 Genesis of the Collection
Singer Reimagined timepieces are by definition a love letter to the vintage design of iconic 60’s and 70’s timepieces, now enhanced by functional improvements and state of the art horological engineering.
The idea that started the brand was reimagining one of the most iconic watch movements from that specific era: the Automatic Chronograph. The first three, and very iconic, automatic chronographs were, in fact, released in 1969. Chronomatic, El Primero and Caliber 6139 were publicly launched that very year.
1969 will be remembered as a year rich in incredible events, stories, discoveries, with culture-altering events. A year that became iconic and meaningful for many reasons.
At Singer Reimagined we decided to celebrate that fantastic year by creating a collection named 1969. A watch collection designed as Singer Reimagined could have conceived and released it, in that precise year!
1969 A Blast of the Past
The models combines wearability, a strong personality and an elegant distinctive style, paying tribute to the design of that era even further.The case size of the Singer 1969 collection is 40mm. A sober and stylishly design to fit every wrist.
Brushed surfaces and polished edges, a Singer signature, are meticulously executed to provide a jewel-like appeal.
The two-pieces case features a domed glass-box sapphire crystal, providing an instant retro-look reminiscent of classic timepieces.
The vigorous curves of its shape are underlined by mirror-polished edges providing dynamism and velocity.
1969 Aesthetic Pleasure
The design of the Chronograph and Timer watch case in stainless steal is coupled with the already iconic metal band.
The stainless-steel bracelet is composed of two contrasting elements. The edgy brushed “H” links are designed after racetracks’ curbs shape, providing a contrasted and vibrant effect. In contraposition, the rounded polished center links bring smooth reflections and sparkles of light. This combination ensures exceptional wearability and comfort, flexible like a second skin. The brushed sloping facets are complemented by polished chamfers, visually extending the case profile with polished edges – a brand signature feature.
Tapering from 22 to 18mm, the bracelet, incorporating an adjustable fitting system housed in the folding clasp, is perfected for the widest array of wrists. The micro-adjustment mechanism, with 21 steps to precisely adapt the length of the bracelet by up to 2cm, allows an optimal fit, be it for gents’ or ladies’ wrists, without having to take the watch off.
The stainless-steel clasp cover, engraved with the brand’s logo, features a fine brushing on the upper surface and mirror-polished edges.
Extraordinary Engines
The movements, AGH 6365 and AGH 6363, engineered and produced to unique Singer specifications, are a re-engineered version of the award-winning AgenGraphe and the versatile Flytrack, featuring updated displays to enhance functionalities and to fit their 40mm housing.
1969 Chronograph Caliber
The central dial displays the chronographic information in pure Singer style.
Seconds, jumping minutes and jumping hours hands are centrally mounted and all point to the same base-60 scale. Singer chronographs are the only ones allowing event tracking of up to 60 hours.
Time-of-the-day indication is displayed on the bottom side of the dial, via two disks rotating underneath the dial surface. Disks graphics and time indication arrows are executed in SuperLuminova®
The 72h power reserve is complemented by a hidden automatic winding system, positioned underneath the dial, which leaves an unobstructed view of our beautifully finished intricate caliber 6365 counting 491 different components and 56 jewels.
1969 Timer Caliber
The three hands watch features, specific to this collection only, a more traditional time display.
Despite the very sleek and minimal design it features a twisted function consisting of the zero- reset – flyback system allowing to use the central sweeping seconds hand as a smart and intuitive one-minute counter.
The pusher at 2 o’clock allows to reset and restart timing quickly without needing to go through the traditional sequence of start-stop-reset. This system offers the opportunity to execute instant and sequential measurements, without interfering with watch timekeeping.
A proprietary clutch system allows the central seconds hand to be dissociated from the movement, while kept still, and to be reengaged for motion as soon as the push button is released.
Singer Fueled by Audacity
Singer Reimagined was founded on the vision of pushing the boundaries of traditional watchmaking. With a legacy built on innovation, craftsmanship and a daring aesthetic, Singer has quickly established itself as a beacon of excellence in haute horology.
Since then, audacity has shaped the brand’s story.
Every watch Singer creates is fueled by audacity. Each timepiece is a testament to the brand’s commitment to creating watches as functional as they are beautiful, embodying a perfect harmony between form and function.
Singer succeeded in reimaging the chronograph, creating a real milestone in the history of horology, a giant leap since the creation of the first automatic chronograph in 1969.
The Creative Soul
The creative, independent, human-scale Swiss company is run by the passionate designer Marco Borraccino, determined to defend his creative freedom.
Marco is infinitely inspired by the adventurous spirit of the 60s and 70s and the timeless elegance of the chronographs of that era.
« When it came to designing the Singer 1969 collection, I really wanted these watches to provide the feeling that they have been designed back in time. They are a tribute to the timepieces I love, a love letter to an era that is profoundly meaningful to me and that has inspired and driven so many aspects of my current professional and private life. But at the same time, they are a manifesto of today state of the art technology and quintessential high-watchmaking refinement deployed by Singer. »
