Five years ago, in the canton of Neuchâtel, a new chapter in Swiss watchmaking began. Thomas Baillod launched BA111OD, a daring brand relying exclusively on LinkedIn to market its first watches. Since then, BA111OD has disrupted the industry, establishing itself as a key player in Swiss watchmaking. This year, to celebrate its fifth anniversary, as well as its deep connection to the canton of Neuchâtel, where it originated, the brand is unveiling a limited-edition trilogy: three exceptional Masterpieces designed and created in the canton of Neuchâtel, the cradle of Swiss watchmaking. A true immersion into the heart of a métier d’art, this series highlights the region's richness through three acts, each dedicated to iconic symbols enhanced by miniature acrylic paintings. These creations also incorporate the prestigious tourbillon complication, showcasing the brand’s technical and artistic excellence. This unique trilogy celebrates the authenticity, daring, and exceptional expertise that define BA111OD, while paying tribute to the artistic and watchmaking heritage of the canton of Neuchâtel.
A Tribute to Roots and Innovation
Since its inception, BA111OD has stood out for its daring spirit, its pursuit of authenticity, and its deep connection to Neuchâtel, the cradle of Swiss watchmaking. The research conducted by Neuchâtelois Thomas Baillod, the brand’s founder, uncovered a lineage of watchmakers in his family dating back to 1775—a heritage that further deepens his bond with this tradition-rich region.
To celebrate its fifth anniversary, BA111OD unveils a limited-edition trilogy in three acts. Designed by Senior Designer Liliane Murenzi and powered by a tourbillon crafted in La Chaux-de-Fonds by watchmaker Olivier Mory, this series of timepieces is rooted in the grand tradition of contemporary haute horlogerie while embodying the brand’s commitment to offering exceptional and accessible pieces.
Featuring a 44mm titanium case and a manual winding mechanical movement with a 100-hour power reserve, these watches are distinguished by their exceptional dials. Each model showcases one of three iconic views of the canton of Neuchâtel, sketched by artist Célestine Sahli and reproduced in miniature acrylic painting by the artisans at Atelier Blandenier. This true métier d’art, requiring precision and meticulousness, lends each piece an incomparable uniqueness.
11.10.2024 – First Act: AUTHENTICITY
Act 1 of BA111OD, dedicated to Neuchâtel and symbolized on the dial by a miniature depicting the iconic contours of the city, perfectly embodies the authenticity at the heart of the brand's identity. By drawing from the history and heritage of this city, BA111OD celebrates profound values of tradition and precision while remaining true to its innovative spirit, creating timepieces that blend heritage and daring.
11.11.2024 – Second Act: DARING
The second chapter celebrates the Neuchâtel mountains, immortalized by the majestic Creux du Van, depicted in miniature on the dial. Often referred to as the "Swiss Grand Canyon," the Creux du Van is a spectacular natural amphitheater located in the canton of Neuchâtel. With its towering cliffs and nature reserve housing unique wildlife and flora, it embodies the untamed power of nature. A symbol of freedom and escape, this iconic location inspires the daring spirit at the heart of BA111OD's creations.
11.12.2024 – Third Act: EXPERTISE
The final act pays tribute to the watchmaking hubs of Le Locle and La Chaux-de-Fonds, highlighted on the dial through a miniature of La Chaux-de-Fonds. As the historical cradle of Swiss watchmaking and a UNESCO World Heritage Site, La Chaux-de-Fonds epitomizes exceptional watchmaking expertise. This legacy directly inspires BA111OD in designing its timepieces, constantly pushing the boundaries of excellence.
The Exclusive BA111OD Trilogy: A Collector's Set and an Unforgetable Immersive Experience
The three timepieces celebrating the fifth anniversary are available individually or as part of an exclusive collector's set for a limited time. The collector's set, a true invitation to excellence, includes unique experiences in iconic locations within the canton of Neuchâtel, offering an immersion into the history and exceptional expertise of this region. It features an overnight stay for two, with dinner, at Maison du Prussien in Neuchâtel; a visit to the BA111OD Atelier in Neuchâtel; lunch and a guided tour of Neuchâtel with Thomas Baillod; a visit to the International Watchmaking Museum in La Chaux-de-Fonds; and a visit to the Maison de l'Absinthe in the Val-de-Travers. With the unveiling of the third act and the opportunity to experience these unique moments, BA111OD concludes its anniversary year in spectacular fashion. This exclusive and limited trilogy is available for pre-order on www.ba111od.com, via the Community App, or at official points of sale, priced at CHF 9,400 per timepiece or CHF 26,000 for the complete set, which includes the three pieces as well as an unprecedented immersive experience exploring the canton of Neuchâtel.
To discover these exceptional creations and learn more about the trilogy, visit www.ba111od.com, contact them directly, or follow their updates on social media.
