What if high-end horology indulged in the playful spirit of the year’s most hauntingly festive night? ArtyA rises to the creative challenge with three watches that capture the essence of Halloween: darkness, light, shadow, transparency, and the flicker of orange... Cues for what might otherwise send a chill down your spine! And yet, it magically comes together... A visual harmony, a balance of proportions and contrasts, of an ultra-creative and offbeat flair converging with the quintessence of precision, craftsmanship, and elegance.
This collection is much more than a mere variation of the Purity Tourbillon family. Besides new dials and hour markers to enhance readability, it opens a vast field of design possibilities, spotlighted here in the hues of Halloween.
Three watches, three tourbillons, three stellar Manufacture calibers, and a unique savoir-faire in the mastery of sapphire – all in cases whose attributes (crown, bezel, lugs, sides, and back) are completely transparent, revealing the movement’s sublime architecture. Each timepiece blends elegance and refinement, with every shape, line and spatial volume speaking to a sophisticated aesthetic.
200: that’s the number of hours of machining and polishing – by hand – required to ensure a perfect sapphire case, with the exceptional level of transparency and brilliance that have become the ArtyA hallmark.
From the first Purity Tourbillon with a round case, to the tonneau version with its shaped movement, each timepiece conveys a distinctive personality. The quintessence of ArtyA savoir-faire in its most exclusive expression. Each watch is limited to 5 pieces.
One family, three movements
At the heart of the Purity Tourbillon movements, the tourbillon itself: a watchmaking mechanism renowned for its complexity and beauty, redesigned from a contemporary perspective by ArtyA. In full display in the sapphire case, its presence augmented, seeming to defy gravity as it elegantly whirls. A collection of triplets, yet each sibling has an unmistakable character, sharing the same technical and aesthetic DNA.
In this family, the first-born is the imposing Purity Tourbillon, round, 46 mm in diameter, with central hours and minutes. Next in line is the Tiny Purity, with a diameter reduced to 39 mm and a small orange counter at 3 o'clock to tell the time. Last but not least, the Curvy Purity, with its axial symmetry and crown at 12 o'clock. Three Manufacture movements, three sleek reinterpretations, all instantly recognizable for their strong, assertive personalities.
Each movement is skeletonized to the max, bringing the total weight down to a mere 9 grams. Each of these three watches is thus a true miniature mechanical work of art, housing a manually wound tourbillon movement that has been meticulously designed and assembled in close collaboration with the master watchmakers at Telos.
Every component has been finished to an exceptional level, down to the smallest detail, such as hand-beveled edges, iron-sandblast or mirror-polished surfaces to lend a wonderful and subtle luminosity to the whole. The 4Hz tourbillon – quite a presence at 17.2 mm – proudly shows itself, performing its hypnotic dance whilst ensuring greater stability and, consequently, optimum chronometric reliability.
Let yourself be drawn by the enthralling atmosphere of Halloween with these three creations, customized in the vivid and captivating colors of the year’s most terrifying festivity, and that uniquely capture the mystical core of this celebration.
Each watch is much more than a mere accessory; it embodies the playful spirit and magic that surround Halloween. Through these special and distinct creations, every moment transforms into a celebration of powerful emotions, of wonder and fright, transporting watch enthusiasts into a world where time and art intertwine in a bewitching dance.
