The brand, which has made a name for itself by democratizing fine watchmaking, is now launching a Swiss-made model designed to be worn by everyone. Between urban inspiration and classicism, this 42mm self-winding mechanical timepiece in steel (with or without anthracite pvd treatment) features 3 hands (h-m-s) and a date window. Available in 3 versions, with textile or metal bracelet, it is available immediately.
Back to the roots
After the recent launches of more cutting-edge models and prestigious complications (such as the Chapters 4 Tourbillon, Chapter 5 Chronograph, CHPTR_Δ), BA111OD is returning to what made its first success: a simple, elegant watch that embodies the harmony between style, quality and accessibility. "BA111OD has come a long way. If I originally launched a first watch, it was mainly to demonstrate a business model. The results were far beyond my expectations. And so, somewhat by chance, the brand was born. Today, for its 4th anniversary, it's time for me to return to the entry-level and offer a magnificent watch accessible to the greatest number. "I've always wanted to democratize access to watchmaking, with a customer-centric approach. By rethinking the distribution model, I set up an innovative business model based on wecommerce, a bridge linking commerce and e-commerce, the community evolution of e-commerce. Thanks to this unique business model, it was possible to experiment with the approach and offer the best of Swiss watchmaking at a price unmatched in the industry, without compromising on quality or service," explains the founder.
Chapter 7 : three models, two variants
A true homage to modern aesthetics, with balanced lines and subtle details that reflect the essence of urban life, the Chapter 7 timepieces are signed by Liliane Murenzi, the brand's Senior Designer. "The idea, with this line, was to create a timepiece like a basic: easy to wear, affordable, that takes up the color codes dear to the brand, as well as the iconic crown, positioned at 4 o'clock". Attention to detail proved to be our watchword, as evidenced by our satin-finish case with polished facets, reflecting elegance and sophistication from every angle. The brand's first non-skeletonized Chapter, equipped with a self-winding mechanical movement, is available in three 42mm steel variants with structured dials: blue with a yellow seconds hand (a nod to the brand's very first bestseller); silver-white for a touch of classicism; and a more racy version with a case coated in anthracite pvd and a touch of garnet. All three models are available on a textile strap with NFC connected chips for a resolutely urban style, or on a steel bracelet (with or without anthracite pvd coating). Textile and steel bracelets are interchangeable, thanks to an easy-clip system.
The Chapter 7 is available immediately from the BA111OD showroom at the Villa Castellane in Neuchâtel, at www.ba111od.com or via the Afluendors boutiques, at CHF 495.00 for steel models on textile straps, CHF 595.00 for steel bracelets. Models with anthracite pvd treatment are CHF 525.- on textile bracelets and CHF 625.- on steel bracelets with pvd treatment. An opportunity to (indulge) yourself at a decidedly attractive price!
