The Swiss family-owned watchmaker DOXA, renowned for its unique heritage and iconic dive watches – especially the legendary SUB collection introduced in 1967 – takes a new step by launching its first line of accessories, inspired by the design of its famous SUB dive watches.
This new creation marks a subtle evolution for the brand, blending watchmaking precision with sophisticated elegance beyond the wrist. A refined and distinctly modern accessory, DOXA cufflinks draw on the signature elements of the SUB watch, with a design that embodies the spirit of adventure while adding a stylish touch to any look, from citywear to casual weekends. It’s a timeless detail that never goes out of fashion, instantly recognizable by key features such as the SUB’s unique case shape, the iconic decompression scale bezel, miniature painted hour markers, and the DOXA logo at the center.
Crafted from stainless steel, the cufflinks feature an innovative bayonet mechanism that allows for quick and easy swapping of polished discs in interchangeable colors, offering versatile elegance. Available in DOXA's seven signature hues – Professional orange, Sharkhunter black, Caribbean blue, Aquamarine turquoise, Divingstar yellow, Whitepearl white, and Sea Emerald green – each combination adapts effortlessly to different moods and occasions.
Presented either as a complete set of seven colors in a specially designed box or as individual pairs for each color, DOXA cufflinks serve as a discreet yet fitting tribute to the spirit of adventure that has always defined the brand. Created in response to increasing demand from markets and final clients, this first line of accessories caters to the modern adventurer who values understated sophistication.
Available from November 28 on the DOXA e-commerce site and at authorized retailers worldwide.
Retail price:
Individual pairs: CHF 320 /USD 330 /EUR 330
Complete set: CHF 1'250 / USD 1'280 / USD 1'280
