Doxa, the Swiss brand famed for its iconic orange-dialled dive watches, is making waves with the extended roll-out of its latest colourway: ‘Sea Emerald’ green. This vibrant verdant hue – first introduced on the SUB 200T earlier this year – now graces five of Doxa’s major collections: the SUB 200, SUB 300T, SUB 300, SUB 600T and SUB 300 Carbon.
Since Jan Edöcs became CEO in 2019, Doxa has become recognised for its bright, standout dials. Until recently, the brand’s modern line-up offered a palette of seven striking dial colours: ‘Professional’ orange, ‘Sharkhunter’ black, ‘Searambler’ silver, ‘Caribbean’ blue, ‘Aquamarine’ turquoise, ‘Whitepearl’ white and ‘Divingstar’ yellow.
The introduction of an eighth colour, ‘Sea Emerald’ green with sunburst finish, was initially intended exclusively for the SUB 200T launched in March. However, following its resounding success, Doxa has decided to roll out this shimmering tone – inspired by the shifting hues of the ocean – across much of its collection.
The Legacy Continues
While this latest colour brings a fresh dimension to Doxa’s line-up, these new verdant models retain all the technical features that have cemented the SUB series as dive watch icons.
Certain models bear refined design touches to complement the new green face: The ‘Sea Emerald’ green models in the SUB 300T and SUB 300 collections are adorned with subtle gold accents, like their SUB 200T sibling, while the SUB 600T, which typically comes on a colourful NATO strap, now arrives on a deep green NATO.
The addition of this colour marks a significant aesthetic milestone for the brand, aligning with the recent trend for green dials and reinforcing Doxa’s enduring connection to the marine world.
Global Splash
Available now on Doxa's e-commerce site and arriving in retailers worldwide by November 2024, the ‘Sea Emerald’ green divers are set to cause a splash.
And with prices starting at CHF 1,090 for the SUB 200 and reaching CHF 3,890 for the SUB 300 Carbon, there’s a ‘Sea Emerald’ green model to suit every Doxa fan’s wrist!
