Inspired by the Maurice Lacroix CALYPSO, a highly popular model of the 90s, the AIKON has proved a resounding success for the Swiss brand. Since the release of the inaugural AIKON in 2016, the collection has evolved, incorporating improved finishes and encompassing new colours, sizes, materials and complications. While the AIKON collection has been executed in different forms, all references have delivered high perceived value, an attribute underpinning Maurice Lacroix’s notable success.
Maurice Lacroix, a strong believer in the notion of continuous improvement, is pleased to unveil an upgraded AIKON Quartz Chronograph offered in three dial options: a sultry shade of black, an ocean-like blue or a silver option with contrasting blue counters. Close examination reveals this latest creation is endowed with a series of new sumptuous finishes. Indeed, the surface of each dial has been enriched with a sunbrushed finish that charmingly engages with light, delivering a notable degree of refinement.
A highly versatile watch, the AIKON Quartz Chronograph is ideal for timing a business meeting, a train journey or a morning run. A date aperture at 6 o’clock provides a useful aide memoire, whether for business or pleasure.
Always attentive to market feedback, the brand from the Franches Montagnes has reduced the case diameter slightly to 42 mm, a size that should suit most wrists. Careful consideration has also been given to the design and execution of the case and bracelet which ergonomically hug the wrist, granting superb wearer comfort.
Consistent with all AIKON models, the watch is endowed with the brand’s Easy Strap Exchange system. This allows the wearer to adapt the look of their watch to their outfit, swapping the strap for an alternative with just a few user-friendly clicks.
Whatever situation you find yourself in, the AIKON Quartz Chronograph looks cool and fresh and always proves the perfect multitasker. Rest assured, despite Maurice Lacroix significantly upgrading the specification of the AIKON Quartz Chronograph, it still delivers the company’s legendary high perceived value. Once again, the AIKON proves the perfect companion for the urban dweller.
