The "Platform Watch"

The vanguard design, allying puissance and sophistication, distinguishes itself through minimalism and timelessness, to approximate the archetype of a watch, emphasising on its main purpose, to display time.  Conceived by the Belgian industrial designer Benoît Mintiens, the “platform watch” is a contemporary evolution of analogue time representation.

Time is displayed by a flush mounted revolving dial that embodies all the graphical elements in one plane.  This innovative way to represent time avoids superimposed information like hands covering an underlying dial, it visually prioritises time scales and enhances interface readability based on traditional cognitive patterns applied in watches with hand dials.  Graphically, time seems to be displayed on the outer skin of the watch.

The patented display system features a revolving module driven by a modified automatic Swiss caliber.  The revolving dial plate points out the minutes, the lunatic sub-dials inside the main dial plate indicate the hours, seconds and am-pm.  The sub-dials orbit around a virtual axis similar to the moons around Saturn.

Four versions on the platform watch are available, two with an aluminum time module and two with a titanium module.

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