From its origins in La Chaux-de-Fonds, Switzerland, during the Belle Époque to its revival in 2024, White Star is more than just a brand—it is a living heritage, a bridge between past and future, where watchmaking excellence continues in a relentless quest inspired by a visionary founder in 1895.
Evoking the elegance of the 1950s, the new White Star Watch collection is unveiled with three models of bold lines and strong character, creations that capture the very essence of the brand’s golden age, reflecting its historic splendor.
Diagrafic
An iconic model first launched in 1951, masterfully reimagined in 2024 with a new, unique, and exclusive movement offering seven innovative complications and functions. With its refined elegance and a 38.5mm diameter, the Diagrafic also charms a feminine audience, underscoring its universal and timeless appeal.
Neografic
A moon phase watch inspired by a 1953 model, housed in an elegant case with a remarkable design. The exquisitely refined dial features moon phases filled with phosphorescent Super-LumiNova®, providing a luminous clarity to the moon cycles at night, a luminescence also present in the day/night function.
Unigrafic
A true heir to an undeniable vintage style with a bold and modern refinement, this model, originally introduced in 1958, eliminates all superfluous elements, keeping only the essential. This watch embodies pure simplicity, where every detail offers a clear and elegant visual and functional experience.
Between Past, Present, and Future
From the very creation of White Star Watch, its founder, Henri Weiss, aspired to design watches that would not merely follow trends but shape the future. His numerous patents, one of which was sold to Hans Wilsdorf (Rolex) in 1928, along with his emblematic models, have left their mark on history, laying the foundation for a brand destined to endure through time with elegance and sophistication.
At its peak, White Star Watch operated three dedicated manufacturing facilities for the design and production of watches and components for many Swiss and international watchmakers, including prestigious maisons. Adventurous and visionary, the Weiss family gradually expanded the brand’s distribution to 39 countries as early as the 1900s, solidifying its international reputation.
Driven by extensive experience in watchmaking and a profound admiration for White Star’s history, the brand’s new leadership is dedicated to fostering its growth by offering enthusiasts and fine watch connoisseurs a concept rooted in the exploration of the brand’s golden years. Like a time machine, White Star reinterprets iconic models with powerful aesthetics and innovative functionalities. The brand thus continues its commitment to technical and aesthetic innovation, pushing boundaries in line with the words of its founder, Henri Weiss, who declared in 1895 : "Beyond The Reasonable Lies Excellence."
