At the time, the brand presented a certified diver’s watch, powered by a Sowind caliber (its then sister company within the Kering Group). This new Gucci Dive collection was subsequently ’democratized’ by appearing in the catalog as of 2015, in both quartz and mechanical versions. Combining style, originality and sportiness, Gucci has made it an unexpected field of expression for its powerful symbols. Snakes, feline heads and bees have all found their place on this highly technical watch. Even more powerful and robust, the new Gucci Dive, equipped with a self-winding caliber and water-resistant to 300 meters, is forged in steel with a ceramic or steel bezel disk. This time, the bee is positioned at 12 o’clock, surrounded by faceted diamond-shaped hour-markers enhanced with white Super-LumiNova.
The editorial tream was impressed by Gucci’s ability to draw on its codes and symbols – in this case the bee – for inspirational and distinctive creations.
Gucci Dive
CASE: steel, ceramic, steel or yellow gold-plated unidirectional rotating bezel, water-resistant to 300m
SIZE: 40mm
MOVEMENT: self-winding, 38h power reserve
FUNCTIONS: hours, minutes
DIAL: black, silver-toned, orange or white
BRACELET: steel
PRICE: CHF 2,150
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