Universal Genève, the storied “Couturier de la montre,” has unveiled a new, dedicated website, where fans of the watch maison can preview the brand’s identity and access the latest news and reveals. This opens a new chapter in Universal Genève’s illustrious history of design and innovation after being purchased by private-investment firms Partners Group and CVC Capital Partners in 2023.
Universal Genève CEO Georges Kern says, “There is a lot to look forward to, and this is just the start of a significant journey.”
Gregory Bruttin, Managing Director of Universal Genève, adds, “The new Universal Genève website and social media pages offer an exciting glimpse of what’s to come for Universal Genève.”
The website will also be home to UG Magazine. Its content will explore Universal Genève’s history and take the audience behind the scenes of the brand’s revival. Readers can sign up online to receive the latest stories.
A CAUSE FOR CELEBRATION AMONG CONNOISSEURS
Universal Genève’s revival is cause for celebration among many watch connoisseurs. Renowned for its mythical models and in-house micro-rotor and precision chronograph movements, Universal Genève has long been popular with collectors. Several iconic models are revered, including the Polerouter, the Compax, and the Tri-Compax. Other legendary Universal Genève models include the Aero-Compax, the Space-Compax, the A. Cairelli Split Seconds, the Cabriolet, the Compur Colonial, and the Disco Volante.
Several models are among collector favorites and known by the names of celebrities who famously wore them. Collectors nicknamed a 1960s Compax “the Nina” for the Finnish model Nina Rindt, the wife of Jochen Rindt, the German Formula 1 driver who competed under the Austrian flag, as well as a Tri-Compax of the same era after the legendary guitarist Eric Clapton.
A series of pre-launch events and timepiece releases are planned to showcase the rich heritage and innovative designs that have shaped Universal Genève’s legacy.
This November, Universal Genève will celebrate the 70th anniversary of the legendary Polerouter watch with Scandinavian carrier SAS, which commissioned the original timepiece released in 1954. Currently, the first new releases from Universal Genève are scheduled for the autumn of 2026.
A COMMUNITY APPROACH
Every detail of the new website, from the brand colors and logo to the content itself, was created in collaboration with an advisory board made up of approximately twenty of Universal Genève’s most prolific collectors, watch-industry veterans, and industry press.
“This is a beloved brand with an active community,” Bruttin explains. “Our advisory board is working with us to build the brand in a modern way while remaining true to the considerable heritage of Universal Genève.”
The new website brings to life the rich history and elegant design of Universal Genève, with artwork by internationally acclaimed artist Constantin Prozorov.
“Universal Genève’s story is one of timeless innovation and artistry,” says Prozorov. “I wanted to create something that not only captures its remarkable history but also invites viewers to embark on a magical journey through time, connecting their iconic past with an exciting, imaginative future.”
For more information on the relaunch of Universal Genève, please visit the new website at www.universalgeneve.com
