Kross Studio

Take the Swiss cross emblem, turn it around to become the ‘X’ that signifies a collaboration and there you have it: Kross Studio upends convention but stays rooted in Switzerland, where the 12-strong team at its fully integrated Manufacture turn wild ideas into highly desirable products. One-offs or ultra-limited series, these can be a wristwatch, a presentation box or a Batmobile, but always a pure art piece. Kross Studio’s own KS 7’005 central floating tourbillon movement demonstrates its alternative artisanship and horological counter-culture.

A rising star of Swiss-Made, Kross Studio (2020) blends its talent with Warner Bros., Discovery, Lucasfilm, HBO and Hasbro to explore today’s visual and cinematic universes, and play with textures, materials and designs. The result is superlative, exclusive haute horology for a public that likes to keep an open mind and steers away from labels and preconceived ideas.

Kross Studio reconnects with something watchmaking should never have left behind: the capacity to push further, to channel the prevailing mood in a unique way and be there where no-one expected it to be. It’s no surprise that one magazine should have described the brand as “brilliantly insane”. And there is so much more to come...